‘UK digital ad spend up 12.5% to £5.42bn in 2012: report’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “UK digital ad spend up 12.5% to £5.42bn in 2012: report”.
David Moth says, “UK digital ad spend increased by 12.5% to almost £5.42bn in 2012, according to a new report from the Internet Advertising Bureau (IAB).
The figures show that marketers have responded to the fact that smartphone ownership now stands at more than 64% in the UK by investing a massive £526m in mobile advertising.
This represents a rise of 148% on 2011 and the real term increase of £322.7m accounts for more than half (53%) of the £607.3m increase in total digital ad spend”.
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