‘Why Your Keyword Strategy Is Incomplete Without User Intent’ – HubSpot
The latest article on HubSpot blog is titled “Why Your Keyword Strategy Is Incomplete Without User Intent”.
Jayson DeMers says, “Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketingefforts can be misguided, budgets misspent, and strategies designed on a poor foundation. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent”.
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