The latest article on Business Insider is titled “BII REPORT: How Location-Based Data Is Making Mobile Advertising Explode”.

The BI team says, “With 770 million of the 1.2 billion smartphone devices worldwide equipped with GPS, location data has begun to permeate the entire mobile space.

Location-enabled mobile ads have generated excitement for their effectiveness and the impressive prices they command. And many mobile ad trading platforms have recently reported triple-digit increases in location-enabled impressions”.

BII REPORT: How Location-Based Data Is Making Mobile Advertising Explode

Business Insider

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