ExactTarget has released a free guide titled “Are you leaving money on the table?”.

The ExactTarget team says, “Let’s face it, gaining and retaining customers can often feel like a high stakes match. What’s the right balance between what you’ll give in the way of offers or discounts and what you’ll gain in shopper loyalty?

Turns out maximizing conversion opportunities and delivering the best possible user experience aren’t mutually exclusive. In this piece, “10 Ways Retailers Are Leaving Money On The Table,” ExactTarget and iGoDigital (an ExactTarget company) explore strategies that ensure you’re getting the most out of every customer interaction, while at the same time, encouraging that important long-term customer relationship.

Find out how you can:

  • Better leverage mobile
  • Increase relevance and deliverability
  • Deliver a consistently positive experience across channels
  • Make more accurate product recommendations
  • And more (six more to be exact)”.

ExactTarget’s ‘Are you leaving money on the table?’ Guide

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