‘Your Easy 3-Step Sales Funnel” (PART 3 of 3)’ by Ali Brown
Ali Brown’s latest blog post is titled “Your Easy 3-Step Sales Funnel” (PART 3 of 3)”.
Ali says, “If you misread that as “conversation”, then you’re right too. Sales today is more about having a conversation with your leads, versus the old way of shoving your offer in their face. (I like to think of it as the more human, dare I say feminine, angle of business that’s taken over. We’ve totally evolved.)
For some of you with simple products, driving your peeps to buy is as simple as showing them the goods and giving them a simple description and a way to buy. Whether you’re selling dog biscuits or roto-tillers or shoes. You don’t need a ton of information if what you see is what you get. A bit of copy is powerful though, and a story is always a powerful factor if you have one. (Think of the old J. Peterman catalogs, which have been recently resurrected.)”.
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