‘A Marketer’s Guide to Understanding Statistical Significance’ – HubSpot
The latest article on HubSpot blog is titled “A Marketer’s Guide to Understanding Statistical Significance”.
Juliette Kopecky says, “Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?””.
A Marketer’s Guide to Understanding Statistical Significance
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