‘Is editorial the new e in ecommerce?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Is editorial the new e in ecommerce?”.
David Moth says, “Since the very first emergence of an add-to-basket logo, brands and publishers have been evolving their product content to create a more inspirational offering, one that can lead smoothly to a transaction.
However, the road from inspiration to transaction has often been a bumpy one”.
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