‘61% of marketers rate their email campaigns as poor or average: infographic’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “61% of marketers rate their email campaigns as poor or average: infographic”.

David Moth says, “Almost two-thirds (61%) of marketers rate their email campaign performance as ‘poor’ or ‘average’, while just 4% would rate themselves as ‘excellent’.

The findings come from the new Econsultancy/Adestra Email Marketing Industry Census 2013 which looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels”.

61% of marketers rate their email campaigns as poor or average: infographic

‘Econsultancy’ Blog