‘Analysis: Australian content marketing vs. UK and US’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Analysis: Australian content marketing vs. UK and US”.
Claire Brinkley says, “A recent report has found that 96% of Australian marketers use content marketing – which is higher than figures seen in North America and the UK – yet only 29% consider themselves to be “very effective” or “effective” at doing so.
The first ever content marketing in Australia report, compiled by the Content Marketing Institute (CMI) and ADMA, has finally been released and it sheds some interesting light on how this particular marketing tool is used in Australia”.
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