If you ignore the huge and still growing mobile phone marekplace, your business is missing a lot of revenue. Consider these facts:
• Recent surveys show that over half the people with smartphones use them for surfing the web.
• According to http://Mobo.Me, there are five times as many cell phone users as there are computer users. That means 8 out of 10 consumers are primed to see your message on a phone, tablet or other small-screen web-enabled device.
• Websites that track analytics currently report that as much as 20 percent of their web traffic is alread from mobile phones. That will only grow this year and all the years to come.

Any marketer would want to grow their market by five times; mobile marketing is the way to do that.

Now, there is a professional guide to doing mobile marketing, Mobile Marketing Mastery, that details important mobile marketing processesw:
1. Making your website usable on mobile devices; the small screen imposes limitations on what you can show.
2. Sending your marketing messages to cellphones via SMS
3. How to get mobile opt-ins for your e-mail list.
4. How to use Bluetooth to provide proximity marketing (When someone walks by or into a store, give them a coupon for the store).
5. How to use PayPal Mobile Express Checkout and PayPal pay by text services

Besides these vital topics, Mobile Marketing Mastery discusses FCC San-Spam regulations and how to use QR Codes.

Mobile marketing should be a part of your business’s future. You can get a solid foundation for what you do with this new training here: Mobile Marketing Mastery

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