‘Six principles for great content marketing’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Six principles for great content marketing”.
Marcus Taylor says, “Being a decent content marketer is about matching your strengths with what actually gets results.
For some, that may mean creating the next cat-riding-a-sneezing-panda-to-K pop viral sensation, but for me it’s often about using data to create powerful stories that influence social heavyweights.
Based on my wins and fails in content marketing, here are six principles that I’ve come to realise play a part in making content stand out”.
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