Shannon Murphy, Todd Gross and Josh MacDonald have released the new Keyword Scout Lite. The original version was released here in December, 2011, for $95, with a couple of functions not included in the new “Lite” version.

;Keyword Scout Lite, which runs on Windows XP or higher, gives you the same benefits of the best keyword research tools, but at half the price (or less) of most of them.

For example, its $95 big brother is aimed at SEO professionals who are familiar with SEO and don’t need the help Keyword Scout Lite offers. The pro version includes the Amazon scraper and 2 other types keyword scraping methods that are not required by a typical keyword researcher. Both versions are great solutions; one is just aimed a bit higher.

Plus, Keyword Scout Lite has an important new function that other tools, including its big brother, lack: it measures the “social weight” of websites for any keyword you select by checking how optimized that site is for the keyword in Facebook, Twitter, and Google Plus. This way, you find find the weak spots your competitors have, and use that information to build your own campaigns.

This new version gives you:
• Thousands of good keywords people are searching for
• OCI Profit Potential
• Competition Scores
• Exact Match Domain Names
• Social Analytics. To accommodate the recent changes by Google, in the new Lite version, a lot of effort was put into enhancing the tool for Social Signals, since they are so important to SEO now.

With the added wisdom you can glean from Keyword Scout Lite, you may find ways to out-market your competition and become a leader in your niche.

If you need more clarify about the keywords used in your niche, don’t hesitate, the price (currently, $20.50) is rising and this tool is only available for six more days, here: Keyword Scout Lite

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