‘Email reputation: what is the expiration date of your opt-ins?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Email reputation: what is the expiration date of your opt-ins?”.

Michael Linthorst says, “Assuming that you’re an email marketer with a conscience (and that knows a little about deliverability) you only send emails to people that opted in.

Maybe you even chose to go with a double opt-in system, to be 100% sure that your recipients are actually interested in your emails.

But although you are now complying to the email marketing legislation, these efforts aren’t enough to prevent that you’ll be regarded as a spammer”.

Email reputation: what is the expiration date of your opt-ins?

‘Econsultancy’ Blog