‘Education companies achieve highest average CTR in email marketing: report’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Education companies achieve highest average CTR in email marketing: report”.

Chris Lake says, “Education and healthcare organisations achieve the highest average click-through rate (CTR) on email marketing campaigns, while computer and telecoms companies yield the lowest results.

The findings come from a new report from Silverpop, which measures the CTR as the number of unique clicks in the email message divided by the number of delivered email messages in a campaign.

The report shows that the education sector gets the highest average CTR (5.8%) and its top quartile are also the highest achievers overall (12.8%)”.

Education companies achieve highest average CTR in email marketing: report