‘Digital Marketers All Got This Thing Wrong About ROI’ – Business Insider
The latest article on Business Insider is titled “Digital Marketers All Got This Thing Wrong About ROI”.
Simply Zesty says, “If you work in digital, you’re probably getting a bit tired of the ROI question by now. We are all tasked with justifying our pitches and projects with proving where the ROI lies directly. We need to show that whatever ad, video or app we run, directly leads to X number of sales online, or X number of conversions.
However, we’ve all been making a huge mistake. We (marketers, brands, agencies) have assumed that because you ‘can’ buy online, whatever you run online ‘should’ lead to direct sales”.
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