‘Full Cost of Online Ad Fraud May Be $400 Million A Year’ – Business Insider
The latest article on Business Insider is titled “Full Cost of Online Ad Fraud May Be $400 Million A Year”.
Jim Edwards says, “Adweek’s Mike Shield’s has dropped another of his must-read stories on fraud in the online ad business.
Today he alleges that there are up to 500 big “ghost sites” that offer ad inventory to real-time bidding ad exchanges. The ad impressions only exist because botnets are creating fake clicks within them, Adweek says”.
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