‘How Microsoft Won A 76% Market Share In Adtech’ – Business Insider
The latest article on Business Insider is titled “How Microsoft Won A 76% Market Share In Adtech”.
Jim Edwards says, “In a delightfully counter-intuitive op-ed for AdExchanger, Chris O’Hara, chief revenue officer at NextMark, claims Microsoft has a 76% market share in media planning adtech.
The stat will come as a surprise to those of you who thought Google, Rubicon Project, PubMatic, Adobe or AppNexus dominated the space”.
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