‘Introducing the Modern Marketing Manifesto’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Introducing the Modern Marketing Manifesto”.
Ashley Friedlein says, “There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisations?
Secondly, has digital completely changed what marketing is or has it fundamentally remained the same?
As you might expect we at Centaur, under the Marketing Week and Econsultancy brands, champion the cause of marketing, and marketers, globally. We believe the value of marketing is, rightly, in the ascendancy”.
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