‘Are you getting personal with your customers?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Are you getting personal with your customers?”.
Robert Durkin says, “Content is king. This phrase might have been around a long time, but it’s still applicable to marketing. Of course, nowadays it’s only truly valid if the content is personalised.
Otherwise, the message just won’t get through to your audience.
As technology progresses and new digital channels are adopted, targeting becomes more sophisticated, which makes personalisation even more critical”.
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