The latest article on Business Insider is titled “CHART: If A Video Doesn’t Go Viral Within 3 Days On The Web, It’s Toast”.

Dominic Green says, “Video technology company Unruly Media has published new insights into the life cycle of branded viral videos. According to Unruly’s research, the most critical days in a video’s lifetime are those immediately following its launch

Unruly’s Social Diffusion Curve measures a video’s virality by graphing its average daily number of shares. The chart shows a strong positive correlation between number of shares in the first three days and number of all-time shares”.

CHART: If A Video Doesn’t Go Viral Within 3 Days On The Web, It’s Toast

Business Insider

Sharing is caring