‘Content marketing: It’s not all about the campaign’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Content marketing: It’s not all about the campaign”.
Matt Owen says, “While it’s only one facet of our social output, Twitter often offers us a good overview of general trends in site traffic and response for Econsultancy, making it a good benchmark for content marketing performance.
A while ago I wrote about identifying and addressing the churn from your Twitter account, and it feels to me as though this churn highlights a more widespread problem with content marketing: The need for consistency”.
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