The latest article on Business Insider is titled “This Ad Guy Audited His Facebook Account To Prove That It’s Not Filling Up With Ads”.

Jim Edwards says, “You’ve probably complained — and heard other people complain — that Facebook just seems to be filled with ads these days.

By contrast, the current received wisdom among advertisers is that Facebook restricts their content too much, only allowing about 15% of their posts to be seen in any individual’s news feed (via an algorithm some have called Edgerank).

So Rob Leathern, CEO of Optimal — a Facebook ad buyer — decided to audit his own Facebook news feed to see who has actually got it right”.

This Ad Guy Audited His Facebook Account To Prove That It’s Not Filling Up With Ads

Business Insider

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