‘Twitter’s good intentions: generating ROI from social media’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Twitter’s good intentions: generating ROI from social media”.
Justin Rees says, “While there are already many companies doing great things with social media around customer service and analytics, the elephant in the room is still whether social can generate material ROI in the form of leads and sales.
As the recent Econsultancy Modern Marketing Manifesto makes clear, ‘social’ is not a choice, it’s a fundamental part of doing business in the 21st century”.
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