‘Abandoned basket emails: creative vs. best practice?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Abandoned basket emails: creative vs. best practice?”.
Rhian Simms says, “When it comes to abandoned baskets, all digital marketers worth their salt should be thinking about how to get their hands on every penny that is not being converted on their websites.
Of course we know that through price, stock or postage checking, all abandonments aren’t truly lost customers, but that doesn’t excuse the whopping 73% of purchases that are left idle”.
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