The latest article on Business Insider is titled “Google Admits That Up To 10% Of All Web Ads Are Never Actually Seen”.

Jim Edwards says, “Google has finally fixed one of advertising’s worst-kept secrets: That advertisers frequently pay for web ads that have never been seen by consumers.

Up to 10% of all ads appear in positions that make it unlikely they were seen by human eyes, Google noted in a blog post on Friday. Those ads are often referred to as being “below the fold,” meaning they appear so far down a web page that a user would have to scroll down to encounter them — which most users never do. However, advertisers get charged for such ads simply because the ad impression was served, even though it may never have been seen by the target user”.

Google Admits That Up To 10% Of All Web Ads Are Never Actually Seen

Business Insider

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