The latest article on HubSpot blog is titled “Two Personas Every Marketer Should Care About, Even if They Never Buy”.

Kieran Flanagan says, “At HubSpot we talk about personas a lot. That’s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. When discussing personas, we usually talk about buyer personas and how identifying them can help you create marketing people really love”.

Two Personas Every Marketer Should Care About, Even if They Never Buy

HubSpot

Sharing is caring