‘Marketing automation gains momentum, but are companies making the most of it?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Marketing automation gains momentum, but are companies making the most of it?”.

Monica Savut says, “One of the B2B roundtables at this year’s Digital Cream London event focused on marketing automation, the findings of which have just been released in our free-to-access Marketing Automation Trends Briefing, sponsored by Oracle Eloqua.

According to Econsultancy calculations, major marketing automation vendors have secured more than $150 million in additional venture capital funding in the last few months”.

Marketing automation gains momentum, but are companies making the most of it?

‘Econsultancy’ Blog