The latest article on Business Insider is titled “Analyst: Google Has A Plan For The Next ‘Couple Hundred Billion’ In Revenue”.

Jim Edwards says, “It’s not news that Google is developing big data products to help advertisers analyze the performance of their campaigns. But what Google believes is the potential size of that market may surprise you: a couple hundred billion dollars, according to Morgan Stanley analysts Scott Devitt, Jordan Monahan and Nishant Verma.

This year Google introduced “Brand Lift in Adwords,” a product that polls consumers to see if they actually remembered the ads they saw; and “Active GRP,” a measurement that allows Google advertisers to compare their results directly to TV campaigns on a gross ratings point basis”.

Analyst: Google Has A Plan For The Next ‘Couple Hundred Billion’ In Revenue

Business Insider

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