‘How Facebook Helped Screw Up P&G’s Ad Budget’ – Business Insider

The latest article on Business Insider is titled “How Facebook Helped Screw Up P&G’s Ad Budget”.

Jim Edwards says, “A year ago, Procter & Gamble CEO Bob McDonald told Wall Street that a key part of his cost-savings program would include cutting 5,700 jobs and using more social media like Facebook and Google, which deliver “free” ad impressions.

He hoped to chop $1 billion in costs off P&G’s massive $10 billion annual ad budget, the biggest on the planet”.

How Facebook Helped Screw Up P&G’s Ad Budget

Business Insider