The latest ‘Econsultancy’ blog post is titled “The importance of a value proposition in lowering bounce rate”.

Shane Jones says, ““No enterprise can exist for itself alone. It ministers to some great need, it performs some great service, not for itself, but for others… or failing therein, it ceases to be profitable and ceases to exist.” Despite being said in the mid 20s, these words, spoken by Calvin Coolidge, are so essential to business that they’re still spoken today.  

What Coolidge’s poetic statement implies is that the entire reason businesses exist is to make a profit, and more importantly, that is the sole reason that they exist”.

The importance of a value proposition in lowering bounce rate

‘Econsultancy’ Blog

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