The latest ‘Econsultancy’ blog post is titled “Six case studies and infographics on the optimal time to send emails”.

David Moth says, “Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.

Obviously the only way of accurately finding the optimal time of day to send your emails is to run tests, and you also need to take into account fluctuations around pay day and annual events such as Christmas and bank holidays”.

Six case studies and infographics on the optimal time to send emails

‘Econsultancy’ Blog

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