‘Why your engagement rate is low and how you can fix it’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Why your engagement rate is low and how you can fix it”.
Mike Phillips says, “First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging.
Due to the nature of the different social platforms there are likely to be varying rates for each one. For example, the rates for Facebook will differ to those for Twitter. A good rule of thumb is to divide the number of interactions with your base. It isn’t rocket science”.
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