‘How do you improve your perfect PPC account? Simultaneous positional testing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How do you improve your perfect PPC account? Simultaneous positional testing”.

Luke Boudour says, “A well known and much discussed component of producing effective paid search campaign management is testing, with the ultimate aim of improving the performance of keywords towards a better ROI or a lower CPA.  

There are a number of approaches to this that can be effective, though in my opinion we find there’s one specifically that provides real value for our clients”.

How do you improve your perfect PPC account? Simultaneous positional testing

‘Econsultancy’ Blog