‘More than half of businesses achieve 10% of sales through email marketing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “More than half of businesses achieve 10% of sales through email marketing”.

David Moth says, “In the fast moving world of digital marketing the value of email for driving sales is occasionally overlooked as shiny new technologies emerge and distract our attention from what actually works in terms of bringing in revenue.

However the new Econsultancy/Adestra Email Marketing Censusagain highlights the importance of email as a sales channel, as just over half (55%) of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 18% of respondents stating that email accounted for over 30%”.

More than half of businesses achieve 10% of sales through email marketing

‘Econsultancy’ Blog