Silverpop has released a free ebook titled “2013 Email Marketing Metrics Benchmark Study”.

The Silverpop team says, “Looking for a deeper picture of how successful your emails are? With so many metrics and so little time, it can be tough to gauge customer engagement. Download our benchmark study and get exclusive data that will give you a baseline scorecard to help understand how far you need to travel in your performance-improvement journey. Highlights include:

  • Benchmarks for open rates, click-through rates and list churn metrics
  • Comparisons between 14 industry verticals
  • Breakdowns for the U.S., Canada, EMEA and APAC
  • Observations and tips to help you improve your email programs”.

Silverpop’s ‘2013 Email Marketing Metrics Benchmark Study’ eBook

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