‘Why events are the last bastion of integrated marketing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Why events are the last bastion of integrated marketing”.

Cielo Lutino says, “We can tell the last ten items a consumer bought on our site and we can tell the open rate of our email marketing campaigns, but few of us can say how long any one visitor at our event booth spent there and what they picked up.

The swag, a brochure, your business card, your hot intern’s telephone number, which was it?

This not-knowing is weird, says Liz Miller, overseer of daily operations at the CMO Council (CMOC), a global affinity network of top brand marketers. “Since when did a marketer get shy?” she asked recently”.

Why events are the last bastion of integrated marketing

‘Econsultancy’ Blog