The latest article on Business Insider is titled “Yes, Yahoo Will Put More Ads On Tumblr”.

Jim Edwards says, “Tumblr CEO David Karp and Yahoo CEO Marissa Mayer both said the same thing in their blog announcements of the deal: We promise not to screw up Tumblr.

Clearly, that possibility is close to the top of their minds.

One reason that’s so is because Yahoo! will likely bring more ads to Tumblr in one form or another. Mayer said as much in her statement:

The two companies will also work together to create advertising opportunities that are seamless and enhance user experience”.

Yes, Yahoo Will Put More Ads On Tumblr

Business Insider

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