The latest article on Business Insider is titled “Yahoo’s Mayer Says Tumblr Could Get Its Own Ad Exchange”.

Jim Edwards says, “As the dust around Yahoo‘s $1.1 billion acquisition of Tumblr begins to settle, more details are emerging on how the former will enhance the latter’s advertising offerings.

Ads on Tumblr could be served from an ad exchange, Yahoo CEO Marissa Mayer told investors yesterday. Ad Age said, in two different reports:

Yahoo is also considering selling premium ads on Tumblr and to sell ad inventory through exchanges. How premium ads will appear or what exchanges may be used, Ms. Mayer did not say”.

Yahoo’s Mayer Says Tumblr Could Get Its Own Ad Exchange

Business Insider

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