The latest ‘Econsultancy’ blog post is titled “15 ways to optimise your evergreen content strategy”.

Chris Lake says, “Evergreen content can drive plenty of the right kind of traffic to your website over the long term. It is one of the best returns on your investment into content, as it is a gift that keeps on giving, and should be a key part of your content strategy.

In this article I’m going to try to outline the strategic value of evergreen content, to help you understand exactly what makes something long-lasting, and I shall provide a few pointers on what works (and what doesn’t)”.

15 ways to optimise your evergreen content strategy

‘Econsultancy’ Blog

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