‘Tapping into the minds of your audience: The psychology of social media’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Tapping into the minds of your audience: The psychology of social media”.

Chris Lee says, “Many digital marketers make a common error from the outset when planning their content marketing campaigns.

The tendency is to think “what shall we give our audience?” when it is just as important to ask “why should they care?”

I am fascinated by the whole psychology of social media: What motivates people to take certain actions, such as overshare the minutiae of their life, or angrily “out” brands on social networks rather than complain directly to them in private, or retweet unproven allegations (and therefore get sued), and so forth?”.

Tapping into the minds of your audience: The psychology of social media

‘Econsultancy’ Blog