The latest article on Business Insider is titled “Why Social Media Advertising Is Set To Explode”.

Josh Luger says, “It’s not difficult to understand the lure of social media advertising.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition”.

Why Social Media Advertising Is Set To Explode

Business Insider

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