The latest article on Business Insider is titled “There’s A Huge Flaw In Yahoo’s Monetization Plan For Tumblr”.

Jim Edwards says, “When we published a leaked copy of Tumblr’s ad sales pitch deck on the day Yahoo acquired the social blogging site, you may have noticed some odd language on the last page: The part that says “non-targeted.”

Why would Tumblr be offering “non-targeted” advertising for $200,000 per campaign?

The whole point of advertising on the web is that it is highly targeted: You can target people by purchase history on Amazon, by shopping intent on Google, by demographic on Facebook, and reader interest when you choose specific, niche publishers”.

There’s A Huge Flaw In Yahoo’s Monetization Plan For Tumblr

Business Insider

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