‘How should you respond to awkward customers on social media?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How should you respond to awkward customers on social media?”.

Chris Lake says, “Our social media manager Matt Owen pointed me in the direction of a reasonably heated Twitter spat between Cineworld, the cinema chain, and a movie fan who felt that its prices were too high.

The exchange, which runs and runs, is fascinating. It’s one of the first times I have really seen a brand repeatedly back itself up on Twitter in the face of escalating criticism, albeit from one person.

Here’s a screenshot of the start of the spat”.

How should you respond to awkward customers on social media?

‘Econsultancy’ Blog