The latest article on Business Insider is titled “INFOGRAPHIC: Inside The Mobile Real-Time Bidding Ad Ecosystem”.

Josh Luger says, “Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid on the right to show you an ad immediately after you open an app or click to a new web page.

On the desktop it’s a powerful technique to deliver the right ad to the right consumer at the right time and place. On mobile, it could be more powerful since consumers take their devices everywhere — to the mall, the car dealership, Starbucks, etc”.

INFOGRAPHIC: Inside The Mobile Real-Time Bidding Ad Ecosystem

Business Insider

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