The latest ‘Econsultancy’ blog post is titled “Five reasons you should stop using no-reply email addresses right now”.

Michael Linthorst says, “A lot of email marketers use no-reply addresses to send their emailings.

The wide variety of excuses to do so range from ‘Nobody answers my emails anyway’ to ‘I don’t want to receive out of office emails’.

But when it comes to email marketing, there are no good excuses for using no-reply addresses.

Not only will your recipients conclude that you don’t care about what they’ve got to say, no-reply addresses also damage your email reputation and deliverability“.

Five reasons you should stop using no-reply email addresses right now

‘Econsultancy’ Blog

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