The latest article on HubSpot blog is titled “What the Arrested Development Re-Launch Tells Us About the Future of Mass Media”.

Dan Lyons says, “Last week, my colleague Ginny Soskey wrote afantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. If you haven’t read it, you really need to. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking”.

What the Arrested Development Re-Launch Tells Us About the Future of Mass Media

HubSpot

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