The latest article on Business Insider is titled “RUMOR: Apple Is Considering Launching An Ad Exchange”.

Jim Edwards says, “Is Apple planning to launch an ad exchange, the way Facebook and Twitter have done?

That’s the rumor.

We heard it from an executive who is one of the biggest players in online advertising.

We can’t confirm it. And, of course, the ad business is awash with rumors. (And, to give the full context, a couple of other sources we talked to said they’d heard nothing of the kind.)”.

RUMOR: Apple Is Considering Launching An Ad Exchange

Business Insider

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