‘Here’s A Facebook Ad Sales Pitch Deck’ – Business Insider
The latest article on Business Insider is titled “Here’s A Facebook Ad Sales Pitch Deck”.
Laura Stampler says, “There are two ways to buy ads on Facebook: directly, through Facebook’s own tools; or through Facebook Exchange (FBX).
FBX allows advertisers to target Facebook users based on their non-Facebook web browsing histories. Most people outside the world of adtech don’t know how this works.
But an FBX ad sales pitch deck was displayed during a live stream event in which Facebook Exchange product marketing manager Scott Shapiro told advertisers why they need to get on the network”.
Comments are closed.
