‘One Thing Marketers Aren’t Doing (That You Need To!)’ – Aweber Blog
The latest ‘Aweber’ blog post is titled “One Thing Marketers Aren’t Doing (That You Need To!)”.
Rebekah Henson says, “So you use one of our apps, maybe Etsy, maybe PayPal to add people to our mailing list. (If you don’t, this is actually still a relevant idea; it’s just extremely important with apps involved.) There’s one vital step in this process that a lot of marketers miss: sending an app-specific confirmation email that invites“.
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