‘Seven user shortcuts that will help reduce checkout abandonment’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Seven user shortcuts that will help reduce checkout abandonment”.

David Moth says, “Checkout abandonment is inevitable on ecommerce sites as the plain truth is that some people simply aren’t ready to make a purchase.

However there are certain steps that sites can implement to limit the number of customers that dropout during the checkout phase.

The basic aim is to make it as simple as possible for your customers to hand over their cash, which means limiting the amount of form filling and offering shortcuts wherever possible”.

Seven user shortcuts that will help reduce checkout abandonment